As a distributor of premium craft beverages, we love a good reason to pop the top on a bottle or can and enjoy a nice drink or two. Fortunately, the internet has given us an abundance of holidays – made up or not – to enjoy our favorite beers, wines, spirits, cocktails, non-alcoholic beverages, and beyond. From a sales perspective, these “holidays” can be a great way to drive interest around beverage styles and ultimately sales at the retail level.
To help keep track of all the celebrations out there, we’ve compiled a comprehensive list for easy reference. Our account managers would be more than happy to recommend products in our portfolio that would be great to highlight for these holidays. Cheers!
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Best Day Brewing Non-Alcoholic Beer. Photo Courtesy Best Day Brewing
- All Month: Dry January, Ginuary
- 1st: New Year’s Day, National Bloody Mary Day, National Hangover Day
- 12th – 18th: National Mocktail Week
- 11th: National Hot Toddy Day
- 15th: National Booch Day
- 17th: National Hot Buttered Rum Day, National Bootlegger’s Day
- 24th: Beer Can Appreciation Day
- 25th: Burns Night, National Irish Coffee Day
- 31st: Brandy Alexander Day
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Telluride Brewing Co. Ski-in-Ski-Stout. Photo courtesy Telluride Brewing Co.
- All Month: Stout Month
- 1st: Pisco Sour Day
- 8th: International Scotch Day
- 9th: Super Bowl Sunday
- 13th: Galentine’s Day
- 14th: Valentine’s Day
- 18th: National Drink Wine Day
- 22nd: National Margarita Day, Open That Bottle Night
- 24th: World Bartender Day
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Bear Creek Distillery Straight Bourbon Whiskey. Photo courtesy Bear Creek Distillery
- All Month: Women’s History Month
- 3rd: National Moscow Mule Day, Irish Whiskey Day
- 4th: Mardi Gras
- 5th: National Absinthe Day
- 8th: International Women’s Day, International Women’s Collaboration Brew Day
- 15th: Espresso Martini Day
- 17th: St. Patrick’s Day
- 21st: Vermouth Day
- 24th: National Cocktail Day
- 27th: International Whiskey Day
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Wibby Brewing Co. Moondoor Dunkel Lager.
- 1st: April Fool’s Day
- 6th: New Beer’s Eve
- 7th: National Beer Day, World Health Day
- 9th: National Gin & Tonic Day
- 11th: King Gambrinus Day, National Ranch Water Day
- 15th: Tax Day
- 17th: World Malbec Day
- 19th: National Amaretto Day
- 20th: 4/20
- 21st: National Tea Day
- 22nd: Earth Day
- 23rd: German Beer Day
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Kono Sauvignon Blanc. Photo courtesy Kono Wines.
- 1st: National Rotate Your Beer Day
- 2nd: International Sauvignon Blanc Day
- 3rd: National Homebrew Day, Kentucky Derby
- 5th: Cinco de Mayo
- 6th: National Beverage Day
- 7th: National Cosmopolitan Day
- 9th: National Moscato Day
- 11th: Mother’s Day
- 12th-18th: American Craft Beer Week
- 13th: World Cocktail Day
- 16th: National Mimosa Day
- 17th: World Whisky Day, Pinot Grigio Day
- 22nd: World Paloma Day
- 25th: National Wine Day
- 26th: Memorial Day, International Chardonnay Day
- 30th: National Mint Julep Day
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Colorado Cider Company. Photo courtesy Colorado Cider Company.
- All Month: Pride Month
- 3rd: World Cider Day
- 4th: National Cognac Day
- 5th: National Moonshine Day
- 14th: National Bourbon Day, World Gin Day, National Rosé Day
- 15th: Father’s Day
- 19th: National Martini Day, Juneteenth
- 21st: World Lambrusco Day
- 22nd: National Limoncello Day
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Allagash Brewing Co. White. Photo courtesy Allagash Brewing Co.
- 3rd: National Independent Beer Run Day
- 4th: Independence Day
- 7th: National Dive Bar Day
- 10th: National Piña Colada Day
- 11th: National Mojito Day
- 12th: Michelada Day, World Rum Day
- 14th: Bastille Day
- 24th: National Tequila Day
- 25th: National Wine & Cheese Day
- 27th: National Scotch Day
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4 Noses Brewing ‘Bout Damn Time IPA. Photo courtesy 4 Noses Brewing Co.
- 1st: International Beer Day, Albariño Day
- 2nd: Mead Day
- 4th: National White Wine Day
- 7th: India Pale Ale (IPA) Day
- 13th: National Prosecco Day
- 16th: National Rum Day
- 18th: Pinot Noir Day
- 25th: National Whiskey Sour Day
- 28th: National Red Wine Day
- 30th: National Mai Tai Day, International Cabernet Sauvignon Day
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Rod & Hammer Whiskey Canned Cocktails. Photo courtesy Rod & Hammer.
- All Month: California Wine Month, National Bourbon Heritage Month
- 1st: Labor Day
- 6th: National Tailgating Day
- 7th: National Beer Lovers Day
- 9th: International Boxed Wine Day
- 10th: International Canned Cocktail Day
- 15th: Hispanic Heritage Month begins
- 16th: Negroni Week
- 19th: Grenache Day
- 20th: Oktoberfest begins
- 28th: National Drink Beer Day
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Peach Street Distillers GOAT Vodka. Photo courtesy Peach Street Distillers.
- All Month: Sober October
- 1st: World Sake Day
- 3rd: Barrel-Aged Beer Day
- 4th: National Vodka Day, International Scottish Gin Day
- 11th: International Pinotage Day
- 16th: National Liqueur Day
- 19th: International Gin & Tonic Day
- 21st: Mezcal Day
- 24th: Global Champagne Day
- 27th: National American Beer Day
- 31st (Friday): Halloween
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Elevation Beer Co. Oil Man Imperial Stout. Photo courtesy Elevation Beer Co.
- All Month: Stout Month
- 1st: Día de los Muertos, Learn to Homebrew Day
- 3rd: World Sherry Week begins
- 6th: International Stout Day
- 7th: International Merlot Day
- 8th: Harvey Wallbanger Day
- 11th: Veterans Day
- 12th: National Happy Hour Day
- 13th: Tempranillo Day
- 17th: Zinfandel Day
- 20th: Beaujolais Nouveau Day
- 27th: Thanksgiving
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Champagne Collet Brut Art Deco. Photo courtesy Champagne Collet
- 3rd: Make a Gift Day (perfect for gifting beverages!)
- 4th: National Cabernet Franc Day
- 5th: Repeal Day, National Bartender Day
- 10th: National Lager Day
- 15th: Hanukkah (1st day)
- 20th: Sangria Day
- 24th: Christmas Eve
- 25th: Christmas Day
- 26th: Kwanzaa
- 31st: New Year’s Eve, National Champagne Day
