As a distributor of premium craft beverages, we love a good reason to pop the top on a bottle or can and enjoy a nice drink or two. Fortunately, the internet has given us an abundance of holidays – made up or not – to enjoy our favorite beers, wines, spirits, cocktails, non-alcoholic beverages, and beyond. From a sales perspective, these “holidays” can be a great way to drive interest around beverage styles and ultimately sales at the retail level.
To help keep track of all the celebrations out there, we’ve compiled a comprehensive list for easy reference. Our account managers would be more than happy to recommend products in our portfolio that would be great to highlight for these holidays. Cheers!
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Grüvi Non-Alcoholic Beverages. Photo Courtesy Grüvi
- All Month: Dry January
- 1st – New Year’s Day, Bloody Mary Day, Hangover Day
- 11th – Hot Toddy Day, Milk Day
- 14th – National Mocktail Week
- 15th – National Booch Day
- 17th – Hot Buttered Rum Day, Bootlegger’s Day
- 20th – Baltic Porter Day
- 24th – Beer Can Appreciation Day
- 25th – Irish Coffee Day
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Telluride Brewing Co. Ski-in-Ski-Stout. Photo courtesy Telluride Brewing Co.
- All Month: Stout Month
- 2nd – Groundhog Day
- 3rd – Pisco Sour Day
- 8th – International Scotch Day
- 11th – Super Bowl Sunday
- 13th – Galentine’s Day, Mardi Gras
- 14th – Valentine’s Day
- 18th – National Drink Wine Day
- 19th – Presidents’ Day
- 22nd – National Margarita Day
- 24th – World Bartender Day, Open that Bottle Night
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Sullivan’s Irish Red Ale. Photo courtesy Sullivan’s Brewing Co.
- All Month: Women’s History Month
- 3rd – International Irish Whiskey Day, Moscow Mule Day, National Mulled Wine Day
- 5th – National Absinthe Day
- 8th – International Women’s Day, International Women’s Collaboration Brew Day
- 15th – Espresso Martini Day
- 17th – St. Patrick’s Day
- 20th – Bock Beer Day
- 21st – Vermouth Day
- 22nd – World Water Day
- 24th – National Cocktail Day
- 27th – International Whiskey Day
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Jiant Kiwi Strawberry Hard Tea. Photo courtesy Jiant Hard Tea.
- 1st – April Fool’s Day
- 6th – New Beer’s Eve
- 7th – National Beer Day, World Health Day
- 9th – National Gin & Tonic Day
- 11th – King Gambrinus Day, National Ranch Water Day
- 15th – Tax Day
- 17th – Malbec World Day
- 19th – National Amaretto Day
- 20th – 4/20
- 21st – National Tea Day
- 22nd – Earth Day
- 23rd – German Beer Day
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Decibel Organic Pétillant Naturel. Photo courtesy Decibel Wines.
- 1st – National Rotate Your Beer Day
- 4th – Kentucky Derby
- 5th – Cinco de Mayo
- 6th – Sauvignon Blanc Day, National Beverage Day
- 7th – National Homebrew Day, National Cosmopolitan Day
- 9th – National Moscato Day
- 12th – Mother’s Day
- 13th – World Cocktail Day
- 13th-19th – American Craft Beer Week
- 16th – National Mimosa Day
- 17th – Pinot Grigio Day
- 18th – World Whiskey Day
- 21st – International Tea Day
- 22nd – World Paloma Day
- 23rd – Chardonnay Day
- 25th – National Wine Day
- 27th – Memorial Day
- 30th – Mint Julep Day
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Colorado Cider Company Pagetree Orchard Blend. Photo courtesy Colorado Cider Company.
- All Month – Pride Month
- 1st – National Bubbly Day
- 3rd – World Cider Day
- 4th – National Cognac Day
- 6th – National Moonshine Day
- 8th – National Rosé Day, World Gin Day
- 9th – International Dark ‘n Stormy Day
- 14th – National Bourbon Day
- 16th – Father’s Day
- 19th – Juneteenth, National Martini Day
- 21st – World Lambrusco Day
- 22nd – National Limoncello Day
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Smooj Hard Smoothie Seltzer’s Piña Colada. Photo courtesy Smooj Hard Smoothie Seltzer’s.
- 1st – National Wine Cooler Day
- 3rd – National Independent Beer Run Day
- 4th – Independence Day
- 7th – National Dive Bar Day
- 10th – Pińa Colada Day
- 11th – Mojito Day, World Rum Day
- 14th – Bastille Day
- 19th – National Daiquiri Day
- 24th – National Tequila Day
- 25th – National Wine & Cheese Day
- 27th – National Scotch Day
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4 Noses Brewing ‘Bout Damn Time IPA. Photo courtesy 4 Noses Brewing Co.
- 1st – Albarino Day, India Pale Ale Day
- 2nd – International Beer Day
- 3rd – Mead Day
- 4th – National White Wine Day
- 13th – National Prosecco Day
- 16th – National Rum Day
- 18th – Pinot Noir Day
- 25th – Whiskey Sour Day
- 28th – National Red Wine Day
- 29th – International Cabernet Sauvignon Day
- 30th – National Mai Tai Day
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Rod & Hammer Straight Bourbon Whiskey. Photo courtesy Rod & Hammer
- All Month – Bourbon Heritage Month, California Wine Month
- 2nd – Labor Day
- 6th – National Chianti Day
- 7th – National Beer Lover’s Day, National Tailgating Day
- 9th – International Box Wine Day
- 10th – International Canned Cocktail Day
- 15th-Oct. 15th- Hispanic Heritage Month
- 18th-24th -Negroni Week
- 20th – Grenache Day, Rum Punch Day
- 21st-Oct. 6th – Oktoberfest
- 27th – National Crush a Can Day
- 28th Drink Beer Day
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Best Day Brewing Non-Alcoholic Beers. Photo courtesy Best Day Brewing.
- All Month – Sober October
- 1st – International Coffee Day, World Sake Day
- 4th – Vodka Day
- 5th – International Scottish Gin Day
- 6th – Barrel-Aged Beer Day
- 12th – International Pinotage Day
- 16th – National Liqueur Day
- 19th – International Gin & Tonic Day
- 21st – National Mezcal Day
- 25th – Global Champagne Day
- 27th – National American Beer Day
- 31st – Halloween
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Cedar + Salmon Willamette Valley Pinot Noir. Photo courtesy Cedar + Salmon
- All Month – Stout Month
- 2nd – Day of the Dead, Learn to Homebrew Day
- 4th-10th – World Sherry Week
- 5th – Election Day
- 7th – International Stout Day, International Merlot Day
- 8th – Harvey Wallbanger Day
- 11th – Veteran’s Day
- 14th – Tempranillo Day
- 20th – Zinfandel Day
- 21st – Beaujolais Nouveau Day
- 27th – Drinksgiving
- 28th – Thanksgiving
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Champagne Collet. Photo courtesy Champagne Collet
- 4th – Cabernet Franc Day
- 5th – Repeal Day (U.S.)
- 6th – National Bartender Day
- 10th – National Lager Day
- 14th – National Screwdriver Day
- 20th – Sangria Day
- 21st – Coquito Day
- 24th – Christmas Eve, National Eggnog Day
- 25th – Christmas Day
- 26th – Hanukkah (1st Day), Kwanzaa
- 31st – New Year’s Eve, National Champagne Day
