Pliny The Younger, the highly coveted Triple IPA from Russian River Brewing Company, will make its return to Colorado this February. Once again, Elite Brands of Colorado is proud to organize the 10th Annual “All Hopped Up for A Cure” fundraiser to coincide with the 2025 Pliny the Younger release.

Each year, Natalie and Vinnie Cilurzo (owners of Russian River Brewing Company) organize a fundraiser titled “All Hopped Up for The Cure” to benefit a local breast cancer support organization in their hometown of Santa Rosa, California. Inspired by the great work of Natalie and Vinnie, Terry Cekola, Owner and President of Elite Brands of Colorado, who distributes Russian River Brewing Company in Colorado, chose to follow in their footsteps.

For the TENTH year, Elite Brands has chosen to donate 100% of profits from the sale of Pliny the Younger to local breast cancer support organization Sense of Security. In addition, Elite Brands has partnered with retailers receiving Pliny the Younger to consider contributions of their choice to Sense of Security.

2024’s effort to raise funds for a cause very close to Natalie and Vinnie met with enthusiastic support from Colorado’s craft beer community, yielding nearly $15,000 being directly donated to Sense of Security to assist people living with breast cancer and experiencing financial hardship.

This year, craft beer fans can expect to find Pliny The Younger at the following accounts across the Front Range.

For those that are unable to participate in this year’s Pliny The Younger Fundraiser but would still like to support the cause and donate to Sense of Security, please visit www.senseofsecurity.org for more information.