What products performed well in your territory this past year?
Athletic and non-alcoholic beverages in general.
Are there any trends you predict to continue into 2022? Or any new trends?
Continued growth in non-alcohol segment.
What has been your favorite trend?
Seeing consumers getting into mixing cocktails at home.
– Jamie Hanson
What products performed well in your territory this past year?
Tivoli, 4 Noses, and Elevation are the beer stand-outs, Hi! Prosecco, Kono Sauvignon Blanc, Lodi Zinfandel, and Lost Chapters for wine. Ammunition spirits and RTD cocktails for spirits.
Are there any trends you predict to continue into 2022? Or any new trends?
Hopefully RTD’s and Non-Alcoholic’s
What has been your favorite trend?
Non-Alcoholic beverages
– Tim McCole
What products performed well in your territory this past year?
Wines include Champagne Collet, Marc de Grazia portfolio, Rubus, Greg Norman Wines and Aspen Brewing Co. for beer.
Are there any trends you predict to continue into 2022? Or any new trends?
Non-alcoholic products
What has been your favorite trend?
Barrel-aged stouts
– Jessica Ayala
What products performed well in your territory this past year?
Sours did pretty well this year.
Are there any trends you predict to continue into 2022? Or any new trends?
Non-alcoholic segment is going to continue its incredible growth.
What has been your favorite trend?
RTD’s catching on. I love RTD’s.
– Lindsay Phipps
What products performed well in your territory this past year?
4 Noses ‘Bout Damn Time is my top-selling SKU at Total Wine, but the product that impressed me the most was Athletic Brewing Co. Run Wild was a top 4 SKU for me and Upside Dawn wasn’t far behind. Between the two Total Wines, I sell between 30-40 cases of their product a week.
Are there any trends you predict to continue into 2022? Or any new trends?
Basing this off part a), I’m saying NA is gonna continue to boom.
What has been your favorite trend?
These ridiculously fruited Berliner-Weisse beers from 450 North, Knotted Roots, Untitled Art, and others.
– Jake Elhart
What products performed well in your territory this past year?
Athletic, Tivoli, and 4 Noses have all done well for me this year.
Are there any trends you predict to continue into 2022? Or any new trends?
Non-alcoholic and better-for-you will continue to grow.
What has been your favorite trend?
I love a good lager, so I’m excited to see some great breweries and publications putting the focus on great lagers.
– Matt Dixon
What products performed well in your territory this past year?
Treeline Bloody Mary Mix does amazing given it’s located in Summit County. I also see Archer Roose picking up steam quickly.
Are there any trends you predict to continue into 2022? Or any new trends?
Dashfire Cocktails are going to sky rocket!
What has been your favorite trend?
I love seeing brands pivot to new vessels as there is quite a bit of difficulty getting packaging.
– Ariell Ayalon
What products performed well in your territory this past year?
All Non-Alcohol products, specifically Athletic and Gruvi.
Are there any trends you predict to continue into 2022? Or any new trends?
More and more RTDs.
What has been your favorite trend?
Still selling a lot of Vikings Blood Mead.
– Matt Kaplan
What products performed well in your territory this past year?
Tivoli and Belgian beers have sold well.
Are there any trends you predict to continue into 2022? Or any new trends?
I see kombucha continuing to take off more than it already has.
What has been your favorite trend?
Hazy IPAs
– Ryan Diller
What products performed well in your territory this past year?
Non-alcoholic and hard Kombucha.
Are there any trends you predict to continue into 2022? Or any new trends?
It seems like the non-alcoholic and kombucha-like products will continue to grow.
What has been your favorite trend?
The need for lighter beers in the summer turn to the demand for darker beers in the winter.
– Pete Volkman
What products performed well in your territory this past year?
German & Austrian Imports from Tucher, Eggenberg, Stiegl, Schneider, Reissdorf, and Benediktiner
Are there any trends you predict to continue into 2022? Or any new trends?
Non-Alcoholic is going to double (duh). The shift into lager beers will continue as well.
What has been your favorite trend?
Actually having good non-alcoholic beer on the market.
– John Bruner
What products performed well in your territory this past year?
Telluride rocks Steamboat!
Are there any trends you predict to continue into 2022? Or any new trends?
I think we will continue to see “better for you” growth across the board. I anticipate seeing more of this in the form of N/A spirits.
What has been your favorite trend?
Colorado craft beer love. I’d love to see some fresh Colorado keg options.
– Brooke McKenna
What products performed well in your territory this past year?
Athletic, 4 Noses, Hi! Prosecco, Dansk Mead
Are there any trends you predict to continue into 2022? Or any new trends?
I think RTD cocktails will continue to grow, along with flavorful non-alcohol and low alcohol products will also be big. Look for new trends in creative ways to package beer besides aluminum cans.
What has been your favorite trend?
I like to see nitro version of unique beer styles, especially lighter bodied beers.
– Chris Munzer
What products performed well in your territory this past year?
As a new hire I will have a good answer for this question next year.
Are there any trends you predict to continue into 2022? Or any new trends?
Continued growth in NA and active lifestyle categories, explosive growth in on-premise due to pent up demand.
What has been your favorite trend?
The return of high gravity beers to popularity.
– S. Christ
What products performed well in your territory this past year?
Dansk Mead’s, Athletic Brewing Co. and Flying Embers.
Are there any trends you predict to continue into 2022? Or any new trends?
“Better for you” drinks and RTDs.
What has been your favorite trend?
Barrel finishing for beers and spirits.
– Mitch Klemp
What products performed well in your territory this past year?
‘Bout Damn Time from 4 Noses.
Are there any trends you predict to continue into 2022? Or any new trends?
6/4/16oz to continue to dominate “niche” categories for the “what’s new” beer drinkers.
What has been your favorite trend?
Seasonal beers.
– Zach Sanders
What products performed well in your territory this past year?
Ammunition Spirits. My accounts loved them and they’re moving.
Are there any trends you predict to continue into 2022? Or any new trends?
I think NA will just keep thriving.
What has been your favorite trend?
Although it wasn’t my jam before I got into distro, it’s hard to turn up my nose at how well pumpkin anything does, and how easy it is to sell.
– Meredith Champion
What products performed well in your territory this past year?
Wine, Spirits, Non-Alcoholics, Kombucha, Cider
What has been your favorite trend?
Seeing more 30 and 40 years olds getting into wine.
– Travis Meredith
What products performed well in your territory this past year?N/A, Kombucha, IPAs, DeGrazia
Are there any trends you predict to continue into 2022? Or any new trends?
I think people will still be focused on locally sourced products all around.
What has been your favorite trend?
Barrel aged beers in a 12oz can instead of large format.
– Jeff Domanico
What products performed well in your territory this past year?
N/A, Athletic, Champagne Collet, Grove Street Orange Liqueur, Siembra tequilas
Are there any trends you predict to continue into 2022? Or any new trends?
I think the non-alcohol category will keep going strong, and probably RTD’s too. Also, there are lots of price increases are happening across the industry right now so it will be interesting to see if people start drinking new things or if they will pay more for their go to drinks.
What has been your favorite trend?
Spritzes for life!
– Kelcey Hostetler
What products performed well in your territory this past year?
Tree Line Bloody Mary mixes, continuing NA growth…
Are there any trends you predict to continue into 2022? Or any new trends?
More focus on the on-prem side.
What has been your favorite trend?
Demand for healthy drinking sections in stores making buyers change their outlook.
– Eddie Moreno
What products performed well in your territory this past year?
Tree Line Bloody Mary mixes, continuing NA growth…
Are there any trends you predict to continue into 2022? Or any new trends?
N/As and non-alcoholic drinks.
What has been your favorite trend?
Great quality in the can or bottle.
– Nathan Popinski
What products performed well in your territory this past year?
Tivoli,Telluride, Wibby, Wine assortment 🙂
Are there any trends you predict to continue into 2022? Or any new trends?
Seltzer, health focused products.
What has been your favorite trend?
My favorite trend is the uptick in Italian Wines at my favorite spot:) 🍷
– Joe Giarratano
What products performed well in your territory this past year?
Einstok and Tucher were great imports for me.
Are there any trends you predict to continue into 2022? Or any new trends?
Canned cocktails will continue to grow, along with NA’s.
What has been your favorite trend?
Seltzer’s trending down from previous years makes me happy.