There is no shortage of holidays to celebrate our favorite beers, wines, spirits, cocktails, N/A bevs and more. These “holidays” can be a great way to drive interest and sales for various products at the retail level.

To help keep track of all the celebrations out there, we’ve compiled a comprehensive list for easy reference. Our account managers would be more than happy to recommend products in our portfolio that would be great products to highlight for most of these holidays. Cheers!

January Holidays
  • All Month: Dry January
  • 1/1 – New Year’s Day, Bloody Mary Day, Hangover Day
  • 1/11 – Hot Toddy Day, Milk Day
  • 1/17 – Hot Buttered Rum Day, Bootlegger’s Day
  • 1/21 – Baltic Porter Day
  • 1/24 – Beer Can Appreciation Day
  • 1/25 – Irish Coffee Day
February Holidays
  • All Month: Black History Month, Stout Month
  • 2/4 – International Pisco Sour Day
  • 2/12 – Super Bowl
  • 2/13 – Galentine’s Day
  • 2/14 – Valentine’s Day
  • 2/18 – Drink Wine Day
  • 2/21 – World Kombucha Day, Mardi Gras
  • 2/22 – Margarita Day
  • 2/24 – World Bartender Day
  • 2/25 – Open that Bottle Day
  • 2/27 – National Kahlua Day
March Holidays
April Holidays
  • 4/1 – April Fool’s Day
  • 4/6 – New Beer’s Eve
  • 4/7 – National Beer Day, World Health Day
  • 4/9 – National Gin & Tonic Day
  • 4/11 – King Gambrinus Day
  • 4/14 – Saison Day
  • 4/17 – World Malbec Day
  • 4/18 – Tax Day (U.S.)
  • 4/19 – National Amaretto Day
  • 4/20 – 4/20 Day
  • 4/21 – Tea Day
  • 4/22 – Earth Day
  • 4/23 – German Beer Day
May Holidays
  • 5/5 – Cinco de Mayo
  • 5/6 – Sauvignon Blanc Day, National Beverage Day
  • 5/6 – Kentucky Derby
  • 5/7 – National Homebrew Day, Cosmopolitan Day
  • 5/9 – Moscato Day
  • 5/13 – World Cocktail Day
  • 5/14 – Mother’s Day
  • 5/15-5/21 – American Craft Beer Week
  • 5/16 – Mimosa Day
  • 5/17 – Pinot Grigio Day
  • 5/20 – World Whisk(e)y Day
  • 5/22 – Paloma Day
  • 5/25 – National Wine Day, Chardonnay day
  • 5/30 – Mint Julep Day
June Holidays
  • All Month – Pride Month
  • 6/1 – Moonshine Day
  • 6/3 – World Cider Day, Bubbly Day
  • 6/4 – Cognac Day
  • 6/9 – International Dark n’ Stormy Day
  • 6/10 – World Gin Day, Iced Tea Day, National Rosé Day
  • 6/14 – National Bourbon Day, Old Fashioned Day
  • 6/18 – Father’s Day (U.S.)
  • 6/19 – Juneteenth, Martini Day
  • 6/21 – Lambrusco Day
July Holidays
  • 7/1 – National Wine Cooler Day
  • 7/4 – Independence Day
  • 7/7 – Dive Bar Day
  • 7/10 – Piña Colada Day
  • 7/11 – Mojito Day
  • 7/12 – Michelada Day
  • 7/14 – Bastille Day, National Grand Marnier Day
  • 7/19 – Daiquiri Day
  • 7/24 – Tequila Day
  • 7/25 – Wine and Cheese Day
  • 7/27 – Scotch Day
August Holidays
  • 8/1 – Albarino Day
  • 8/3 – National IPA Day
  • 8/4 – White Wine Day, International Beer Day
  • 8/5 – Mead Day
  • 8/13 – Prosecco Day
  • 8/16 – National Rum Day
  • 8/18 – National Pinot Noir Day
  • 8/25 – Whiskey Sour Day
  • 8/28 – Red Wine Day
  • 8/30 – National Mai Tai Day, International Cabernet Sauvignon Day
  • All Month – Bourbon Heritage Month
  • 9/3 – Tailgating Day
  • 9/4 – Labor Day (U.S.)
  • 9/7 – National Beer Lover’s Day
  • 9/10 – Canned Cocktail Day
  • 9/15 – Creme de Menthe Day, International Grenache Day
  • 9/15 – 10/15 – Hispanic Heritage Month
  • 9/18-9/24 – Negroni Week 2022
  • 9/16 – 10/3 – Oktoberfest
  • 9/20 – Rum Punch Day
  • 9/27 – National Crush a Can Day
  • 9/28 – Drink Beer Day
  • 9/30 – Mulled Cider Day
October Holidays
  • All Month – Sober October
  • 10/1 – International Coffee Day, World Sake Day
  • 10/4 – Vodka Day
  • 10/6 – Barrel-Aged Beer Day
  • 10/16 – Liqueur Day
  • 10/19 – International Gin & Tonic Day
  • 10/21 – Mezcal Day
  • 10/27 – American Beer Day
  • 10/27 – Global Champagne Day
  • 10/31 – Halloween
November Holidays
  • 11/2 – International Stout Day
  • 11/4 – Learn to Homebrew Day
  • 11/7 – International Merlot Day
  • 11/8 – Cappuccino Day, Harvey Wallbanger Day
  • 11/9 – Tempranillo Day
  • 11/12 – National Happy Hour Day
  • 11/16 – Beaujolais Nouveau Day
  • 11/17 – Zinfandel Day, International Happy Gose Day
  • 11/18 – Apple Cider Day
  • 11/19 – Macchiato Day
  • 11/23 – Thanksgiving Day, Espresso Day
December Holidays
  • All Month – Eggnog Month
  • 12/4 – Cabernet Franc Day
  • 12/5 – Repeal Day (U.S.)
  • 12/10 – National Lager Day
  • 12/14 – Screwdriver Day
  • 12/7 – 12/15 – Hanukkah
  • 12/20 – Sangria Day
  • 12/21 – Coquito Day
  • 12/24 – Eggnog Day
  • 12/25 – Christmas Day
  • 12/31 – New Year’s Eve, Champagne Day