There is no shortage of holidays to celebrate our favorite beers, wines, spirits, cocktails, N/A bevs and more. These “holidays” can be a great way to drive interest and sales for various products at the retail level.

To help keep track of all the celebrations out there, we’ve compiled a comprehensive list for easy reference. Our account managers would be more than happy to recommend products in our portfolio that would be great products to highlight for most of these holidays. Cheers!

• All Month: Dry January
• 1/1 – New Year’s Day, Bloody Mary Day, Hangover Day
• 1/11 – Hot Toddy Day
• 1/11 – Milk Day
• 1/17 – Hot Buttered Rum Day
• 1/17 – Bootlegger’s Day
• 1/24 – Beer Can Appreciation Day
• 1/25 – Irish Coffee Day

• All Month: Black History Month, Stout Month
• 2/5 – International Pisco Sour Day
• 2/13 – Super Bowl, Galentine’s Day
• 2/14 – Valentine’s Day
• 2/18 – Drink Wine Day
• 2/21 – World Kombucha Day
• 2/22 – Margarita Day
• 2/24 – World Bartender Day
• 2/27 – Open that Bottle Day
• 2/27 – National Kahlua Day

• All Month – Women’s History Month
• 3/1 – Fat Tuesday / Mardi Gras
• 3/3 – Irish Whiskey Day, Mulled Wine Day, Moscow Mule Day
• 3/5 – Absinthe Day
• 3/8 – International Women’s Day, International Women’s Collaboration Brew Day
• 3/15 – Espresso Martini Day
• 3/17 – St. Patrick’s Day
• 3/21 – Vermouth Day
• 3/22 – World Water Day, Bock Beer Day
• 3/24 – National Cocktail Day
• 3/27 – International Whisk(e)y Day

• 4/1 – April Fool’s Day
• 4/6 – New Beer’s Eve
• 4/7 – National Beer Day, World Health Day
• 4/9 – National Gin & Tonic Day
• 4/11 – King Gambrinus Day
• 4/14 – Saison Day
• 4/15 – Tax Day (U.S.)
• 4/17 – Malbec Day
• 4/19 – Amaretto Day
• 4/20 – 4/20 Day
• 4/21 – Tea Day
• 4/22 – Earth Day
• 4/23 – German Beer Day

• 5/5 – Cinco de Mayo
• 5/6 – Sauvignon Blanc Day, National Beverage Day
• 5/7 – Kentucky Derby, National Homebrew Day, Cosmopolitan Day
• 5/8 – Mother’s Day
• 5/9 – Moscato Day
• 5/9- 15 – American Craft Beer Week
• 5/13 – World Cocktail Day
• 5/16 – Mimosa Day
• 5/17 – Pinot Grigio Day
• 5/21 – World Whisk(e)y Day
• 5/22 – Paloma Day
• 5/25 – World Wine Day
• 5/26 – Chardonnay Day, Sherry Day
• 5/30 – Mint Julep Day

• All Month – Pride Month
• 6/1 – Olive Day
• 6/2 – Moonshine Day
• 6/3 – World Cider Day
• 6/4 – Bubbly Day, Cognac Day
• 6/8 – World Gin Day
• 6/9 – Dark & Stormy Day
• 6/10 – Iced Tea Day
• 6/11 – National Rosé Day
• 6/13 – World Gin Day
• 6/14 – National Bourbon Day, Old Fashioned Day
• 6/19 – Juneteenth, Father’s Day (U.S.), Martini Day
• 6/21 – Lambrusco Day

• 7/1 – National Wine Cooler Day
• 7/4 – Independence Day
• 7/7 – Dive Bar Day
• 7/10 – Piña Colada Day
• 7/11 – Mojito Day
• 7/12 – Michelada Day
• 7/14 – National Grand Marnier Day
• 7/14 – Bastille Day
• 7/19 – Daiquiri Day
• 7/24 – Tequila Day
• 7/25 – Wine and Cheese Day
• 7/27 – Scotch Day

• All Month: National Coffee Month
• 8/1 – Albarino Day
• 8/4 – National IPA Day, White Wine Day
• 8/5 – International Beer Day
• 8/6 – Mead Day
• 8/13 – Prosecco Day
• 8/16 – National Rum Day
• 8/18 – National Pinot Noir Day
• 8/25 – Whiskey Sour Day
• 8/28 – Red Wine Day
• 8/29 – International Cabernet Sauvignon Day
• 8/30 – National Mai Tai Day

• All Month – Hispanic Heritage Month, Bourbon Heritage Month
• 9/3 – Cabernet Day, Tailgating Day
• 9/5 – Labor Day (U.S.)
• 9/7 – National Beer Lover’s Day
• 9/10 – Canned Cocktail Day
• 9/12-18 – Negroni Week 2022
• 9/15 – Creme de Menthe Day
• 9/17 – 10/3 – Oktoberfest
• 9/16 – International Grenache Day
• 9/20 – Rum Punch Day
• 9/27 – National Crush a Can Day
• 9/28 – Drink Beer Day
• 9/29 – Coffee Day
• 9/30 – Mulled Cider Day

• All Month – Sober October
• 10/1 – International Coffee Day, World Sake Day
• 10/4 – Vodka Day
• 10/5 – 10/9 – Cosmo Week
• 10/7 – Barrel-Aged Beer Day
• 10/13 – International Pinotage Day
• 10/16 – Liqueur Day
• 10/19 – International Gin & Tonic Day
• 10/21 – Mezcal Day
• 10/27 – American Beer Day
• 10/28 – Global Champagne Day
• 10/31 – Halloween

• 11/3 – International Stout Day
• 11/5 – Learn to Homebrew Day
• 11/7 – International Merlot Day
• 11/8 – Election Day (U.S.), Cappuccino Day, Harvey Wallbanger Day, Shot Day
• 11/12 – National Happy Hour Day
• 11/14 – Tempranillo Day
• 11/17 – Zinfandel Day, International Happy Gose Day
• 11/18 – Apple Cider Day
• 11/19 – Macchiato Day
• 11/19 – Beaujolais Nouveau Day
• 11/23 – Espresso Day
• 11/24 – Thanksgiving

• All Month – Eggnog Month
• 12/4 – Cabernet Franc Day
• 12/5 – Repeal Day (U.S.)
• 12/10 – National Lager Day
• 12/13 – Hot Cocoa Day
• 12/14 – Screwdriver Day
• 12/18 – 12/26 – Hanukkah
• 12/20 – Sangria Day
• 12/21 – Coquito Day
• 12/24 – Eggnog Day
• 12/25 – Christmas Day
• 12/31 – New Year’s Eve, Champagne Day